Immersive Research Results in 20% More Consumer Participation at Lower Cost
Immersive Research Results in 20% More Consumer Participation at Lower Cost
Portland, Oregon (PRWEB) September 14, 2011
Immersive Research™ provider Revelation, Inc. today announced the availability of a new white paper, “Cost Effectiveness Comparison: Immersive Research™ Compared to Traditional Qualitative Research Methods.” The white paper, written by G2 Marketing’s founder Gretchen Gehrett, compares the cost-effectiveness of traditional, in-person qualitative research to Immersive Research. Immersive Research uses Web 2.0 online and mobile technologies to conduct qualitative consumer research in-the-moment across multiple geographies. The findings show that Immersive Research delivers a highly cost-effective solution. Market researchers, marketing professionals and companies who use qualitative research will find the data revealed in the white paper beneficial for planning future research.
“One of the fundamental reasons for launching Revelation Project™, our Immersive Research Platform, was the vision of leveraging the Internet to make the benefits of in-depth, in-person qualitative research more accessible by removing financial, time and location barriers,” said Steve August, CEO of Revelation. “This white paper provides data demonstrating that when compared to traditional methods, Immersive Research delivers a highly cost effective solution.”
In the analysis, four research methods were compared: Immersive Research, Focus Groups, Ethnography, and In-depth Interviews. The cost-effectiveness of each method was measured across three metrics: recruiting and incentive costs, cost per unit of information gathered and productivity of the research consultant during fieldwork. On all measures, Immersive Research was found to deliver a highly cost-effective solution.
With the highest number of participant minutes – compared to Ethnography, Immersive Research produced 20% more participant minutes – and relatively low recruiting and incentive costs, Immersive Research delivered a significantly lower cost per participant minute than other qualitative research methods.
“Combining cost effectiveness with the advantage of being with the consumer at the moments when interesting things happen, Immersive Research™ proved itself to be a powerful tool for researchers,” said Gretchen Gehrett, founder of G2 Marketing and author of the study.
To download the white paper “Cost Effectiveness Comparison: Immersive Research™ Compared to Traditional Qualitative Research Methods” click the link below:
http://marketing.revelationglobal.com/acton/fs/blocks/showLandingPage/a/1168/p/p-001e/t/page/fm/0
About Revelation:
Revelation, Inc. designs Immersive Research solutions that combine the richness of traditional research methods with the reach of the Internet. Revelation’s simple, engaging software applications deliver a 360-degree view of consumers. Visit Revelation’s website for more information at: http://www.revelationglobal.com.
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